Hi, I’m Jo

Coco Florence grew from a lifelong love of antique, vintage, and estate jewellery. There’s something beautifully mysterious about the lost stories behind old pieces. Rings are my favourite. I love the sparkle, the perfect settings, old European diamonds, and the craftsmanship of a bygone era. I’m always searching for special pieces with exceptional quality and timeless detail. Whether it’s a delicate Victorian ring, an elegant Edwardian piece, or a bold Art Deco treasure, I love helping people find a piece that feels like it was waiting for them.

I’m also mindful of the sustainability of buying heirloom treasures that stand the test of time. In a world full of mass production, I believe in pushing against the mob. Creating a culture of reuse and rejuvenation. Discovering something old and something new.

Whether you’re searching for an antique engagement ring, a vintage diamond ring, or a one-of-a-kind heirloom, I’d love to help you find it. Hope you enjoy exploring Coco Florence. Jo x